The cinema house, situated at Belasis road, was purchased by Rafiq Dudhwala, a builder in South Mumbai, who later donated the property to an NGO Deeniyat. The NGO successfully transformed the adult movie house into a place of worship.
The place being close to several schools and educational institutes was causing a negative impact prior to its transformation, with school buses diverting ways to avoid exposure of children to the graphic posters displayed outside Alexandra Cinema .
The community of the locality is very happy about the change and its population, mainly comprised of Muslims, will now benefit from it.