PM launches #Sandesh2Soldiers campaign, urges Indians to send messages to soldiers this Diwali

In a first, Indians will be able to send their Diwali greetings and messages to soldiers guarding the nation’s frontiers this this festive season through a campaign led by Prime Minister Narendra Modi.

The #Sandesh2Soldiers campaign has been launched to invite people to send letters and messages to the armed forces, an official statement said on Sunday.

“The campaign gives every citizen an opportunity to spread happiness among the Indian Armed Forces, who are guarding our nation’s frontiers, far from their loved ones on Diwali,” it said.

Leading this effort, the Prime Minister shared through social media, a special video featuring his appeal to the people to send messages to our brave armed forces personnel.

Within hours, the video has generated tremendous interest on platforms such as Twitter and Facebook.

The Prime Minister said in a tweet, “I sent my #Sandesh2Soldiers. You could also do the same. Your wishes will certainly make our forces very happy.”

“This Diwali, let us remember our courageous armed forces who constantly protect our Nation. Jai Hind,” he said

“When 1.25 crore people stand with the soldiers, their power increases by 1.25 crore times,” the Prime Minister added.

People can send messages to soldiers on the Narendra Modi App through MyGov.in, and also through All India Radio. Doordarshan is also going to mount a programme to share people’s emotions with the armed forces.

A special module has been launched on the Narendra Modi App to enable people to send greetings or their hand-written messages to the armed forces.

The #Sandesh2Soldiers campaign is expected to generate increased interaction between people and the army.

The campaign comes in the wake of the backdrop of the surgical strikes carried out by the Army on terror launch pads in PoK and the heightened tension on the border.

Earlier this month, at an event in Bhopal, the Prime Minister had focused on the human element of the jawans. His appeal to people to applaud jawans when they meet them, has also created a buzz on social media

This is not the first time that Modi is focusing on the armed forces. He spent his last two Diwalis as the Prime Minister with the Army.

Video shared by PM Modi:

This Diwali, let us remember our courageous armed forces who constantly protect our Nation. Jai Hind. pic.twitter.com/uXf6Or3xsQ

— Narendra Modi (@narendramodi) October 22, 2016