Virat Kohli launches limited edition phone and app exclusively for his fans
Cricketer Virat Kohli is at the pinnacle of success with a flourishing career and a loyal fan base.
In lieu of his rabid popularity, Kohli teamed up with Singapore-based startup PrivyPlex and launched ‘Virat FanBox’ on Monday.
The ‘Virat FanBox’ contains a miniature bat autographed by Kohli as well as a limited edition Moto G cell phone. A pre-installed app on the phone will serve as a gateway to an exclusive fan club, through which fans can connect with Kohli.
The exclusive fan club will host monthly chats, contests and campaigns wherein fans could get a chance to meet Kohli in person. The star batsman will also have access to the app through which he can communicate with members of his fan club.
Fans who end up purchasing the Virat FanBox will get a year’s membership to this elusive fan club. But, people will have to pay a hefty amount for such exclusive access. The Virat FanBox is priced at Rs. 16,999 with the customized Moto G adding another Rs. 12,499.
The company will also be launching a slightly lower end of the FanBox in the coming months.