Hollywood actor Pierce Brosnan is back in his Bond avatar – but this time, for an advertisement of an Indian pan masala brand.
The first visuals of the campaign, out on Friday, have sent the virtual world in India into a tizzy, with many calling him ‘Pan Singh Tumor’ in humour.
The Irish actor, best known for his stint as the legendary British spy James Bond in the popular film franchise, features in the print ad holding a box of the pan masala, Pan Bahar, with the text below reading ‘Class never goes out of style’.
The actor’s signature also found space in the ad, which is splashed across the front page of a few national dailies.
The video ad features a luxury car, a few women and action, but there is a catch. Instead of guns and ammunition which he used in the Bond films, Brosnan is fighting with a box of the pan masala.
Twitterati have taken a dig at the ad, as well as criticised it.
Sahil Shah tweeted: “Breaking News: Pierce Brosnan is also going to endorse Thumbs Up. The tagline would be ‘Aaj kuchh thoo Paani karte hai’. Breaking News: Pierce Brosnan to come in a new movie ‘The Adventures of Peter Paan and Captain Thook’.”
Another user said, “Pierce Brosnan is Pan Singh Tumor”.
Comedian Sorabh Pant remarked: “Pierce Brosnan endorses Pan Bahar. S***w you, Hugh Jackman. And, Micromax. THIS is the greatest Make in India moment.”
While there was one user who wondered why Brosnan agreed to endorse Pan Bahar, Piyush Pankaj posted: “Pierce Brosnan supports StandUpToCancer on global platform but in India promotes Chewing tobacco Pierce Brosnan”.
The actor has worked in films like in ‘GoldenEye’ (1995), ‘Tomorrow Never Dies’ (1997), ‘The World Is Not Enough’ (1999) and ‘Die Another Day’ (2002).
A user shared that “Brosnan endorsing Pan Bahar. The world is coming to an end Bond.”
“That’s the irony. People are trolling Brosnan because of his association with a pan masala brand. If I didn’t know any better, I’d say this is exactly what they hoped for. And now that the world’s talking about it, the brand has got their money’s worth, irrespective of how much they paid ex-Bond,” said Saurabh Agarwal, a Brand Management expert.
This is Brosnan’s second endorsement of an Indian product. He had earlier endorsed suiting fabric Indian brand Reid & Taylor.
— Puspak Patnaik (@puspakpatnaik) October 7, 2016
Pierce Brosnan endorsing Pan Masala. Yeh kaise din aagaye hai! pic.twitter.com/vx6T1uqcdf
— All India Bakchod (@AllIndiaBakchod) October 7, 2016
— lagharvagharamdavadi (@vlvareloaded) October 7, 2016
Played James Bond.
Endorses Pan Bahar.
Licensed to kill.
— Ramesh Srivats (@rameshsrivats) October 7, 2016
Butler: Mr. Bond, What would you like to have today?
Pierce Brosnan: giu miu shum tissshooos pueeess.
— Mane (@Hoorki) October 7, 2016
— Sayantan Ghosh (@sayantansunnyg) October 7, 2016
— Shishir Bajpai (@sbajpai2806) October 7, 2016
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