Anushka Sharma’s new clothing line ‘NUSH’ accused of copying designs from Chinese websites
The brand now plans to take action against the Chinese manufacturer for the serious “breach of faith” (Anushka at the launch of NUSH)
Barely a week after launch, actress Anushka Sharma’s newly launched clothing line ‘NUSH’ has courted controversy after being accused of plagiarism. The brand has now decided to discard ‘specific designs’.
Anushka, along with her business partner Suditi Industries, launched her signature apparel line NUSH last week. The launch was accompanies by a showcase of the label’s autumn-winter collection, which was available for sale at major outlets and online stores.
At the time of launch, the star had stated that she had been involved in choosing the styles, colours and fabrics for over a year. However, multiple reports have now claimed that the brand has been accused of lifting designs from Chinese websites.
Pawan Agarwal, CMD Suditi Industries, explained in a statement on Tuesday: “We have just got to know about the discrepancies in some designs of our brand NUSH and we are taking strict action about the same.
“Our process at Suditi industries was that the entire responsibility of designing and procuring samples was at our end and we have recently realised that some of our procured designs from the Chinese manufacturer were being available elsewhere too.”
Agarwal admitted this was not only a “serious design and procurement process lapse from our design and procurement team, but also a breach of trust by the manufacturing company in China with us”.
They have realised that a few of the designs that the company bought from the manufacturer were further produced and sold on a Chinese website. He has said serious actions will be taken against this “breach of faith”.
“We would also like to mention that some of the designs highlighted just have commonalities with prevalent fashion trends and are not copies as mentioned,” he said.
“So we along with our partner Anushka Sharma are also ensuring that these specific designs are not put on floor and will discard this out from our range,” he added.
He also clarified that their business partner Anushka was “never part of our designing and procuring process”.
“She was only involved in advising us on the styles that could go on the floor based on her personal style and sensibility for which she had dedicated a lot of her time and effort,” said Agarwal.
In the statement issued when NUSH was launched, Anushka had said: ” I have personally taken interest in the styles of NUSH, so there’s a bit of myself in all the outfits.”
With agency inputs
