Volunteers handing over roses to commuters caught crossing tracks

Despite Railway’s constant efforts to dissuade commuters from crossing railway tracks, a majority of daily commuters turn a deaf ear to the warnings.

The extent of the problem becomes obvious when one looks at official stats from Railway Authorities. According to Railway data, in January alone, railway crossings accounted for 143 deaths out of the total 260 deaths associated with rail travel in Mumbai.

Since warning have failed to capture commuter’s attention, a Thane based college has initiated a quirky campaign to remedy the situation.

As a part of the campaign, volunteers greet each commuter who is seen crossing the tracks with a smile and hand them a rose. After handing them the rose, they clap in front of them in order make them realise how they have risked their life in an attempt to save a few seconds.

The above pictures were taken from today’s campaign where most commuters were positively surprised with non-violent and effective means to conveying the message.